First was the Israeli Keffiyeh, which broke boundaries in the fashion world after its feature in the New York Times. Now Semitic Swag builds on the Israeli Kef's success with the launch of its brand new fashion, art, and music site, semiticswag.com.
The "Semitic Swag" single and music video stars Israeli rap superstar SHI 360, Sela, and Y-Love (the world's first gay black Jewish hip-hop artist). Produced by Diwon, a global artist known to New York audiences for his mix of Middle Eastern samples and Baltimore club beats and to the Internet for his remixes of pop acts like Lana Del Rey. The song features an early Missy Elliot/Timbaland sound and uncensored Jewish pride by artists "rocking it since the Babylon era."