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FOCUS ON THE FLAIR (FT. ONILI, PROD. DIWON)

by Y-Love

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In a hip-hop world full of negative messages, Y-Love (Yitz Jordan) is leading a new era of "global hip-hop" --where pounding rhythms combine with social consciousness to "elevate, not tranquilize" the world. Back with his first full length album since his smash debut, This is Babylon, Y-Love is set to release his hotly anticipated new single, Focus on the Flair, on May 15.

The club-friendly, dance-influenced tracks on Focus on the Flair are influenced as much by rap vet Chuck D as by newer artists like Nicki Minaj, Lady Gaga, and Odd Future. Producer Diwon (mastermind behind Bancs Records) skillfully blends clubbed-out hip-hop beats with the best world music has to offer, giving the entire "Focus on the Flair" album an entrancing "global" sound ready for the dance floor. Y-Love explores a variety of styles, from dance to house to pop, to express his underlying message of harmony: “Unity builds the world, all divisions destroy the world.”

This single features Israeli artist Onili, already starting to gain notoriety in the clubs throughout the Middle East for her soulful, Adele-flavored voice, and is the perfect track to re-introduce Y-Love as the first gay rapper to come out of the closet mid-career.

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released May 15, 2012

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Shemspeed Midland

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