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INFO: SHI 360 is anything but your typical hip hop artist. With the credo “Don’t be afraid to think,” SHI 360 combines deft rhymes and fresh, genre-shifting beats with bold social and political messages that spread harmony and peace worldwide. His newest album, "Shalom Haters", arrives on the global hip hop scene at a time when the media has been astoundingly silent in response to recent rocket attacks on Israeli civilians.
Much of the records songs are a desperate plea for truth in media reporting as well as a cry to stop the seemingly endless violence in the Middle East. The record is a mix of various hip hop styles including American underground and Israeli club. The album's lead single, "Forgive & Forget" reaffirms both sides’ shared human suffering, acknowledging “I see your pain/I know you see my pain” and urges people to rise up against media-perpetuated lies – “How do you think/The cameraman is close to the fire? The work is for hire/Showing what they want to inspire.”
SHI 360’s hard-hitting lyrics are balanced by a piano-driven beats and guest features from global emcees including the much anticipated return of one of Israel's most celebrated rapper, Booskills. Booskills is responsible for the biggest Israeli club hits through his collabrative work with Subliminal. Surrounded by controversy, Booskills highly anticipated album, "Two Worlds" was never released which left the Israeli market waiting for more from this talented artist. Booskills feature on SHI 360's "Shalom Haters" title track has been a long time coming and finally puts an end to a 7 year wait
Bringing information strikingly missing from today’s headlines to the forefront of attention, “Shalom Haters” challenges media consumers to reassess what they’re being told and instead to focus on our shared goal to “build a stronger tomorrow" and to finally “put our hands out, and our arms down.”
SHI 360 has sold platinum records in his collaboration with rapper Subliminal and TACT. Significantly influencing the modern Israeli hip hop scene, his appeal is international. His collaboration with the TACT All-Stars album was a ground-breaking, commercial triumph that captivated Israel’s music world, selling gold in its first day of release – making music history in Israel.
released 22 December 2011