INFO: Before Shyne became religious and Drake started making hip hop, Y-Love took the world by storm as the first black orthodox Jewish rapper. With "See Me", Y-LOVE departs from both the ultra orthodox world and the underground aesthetic of hip hop.
In a hip-hop world full of negative messages, Y-Love (Yitz Jordan) is leading a new era of "global hip-hop" --where pounding rhythms combine with social consciousness to"elevate, not tranquilize" the world. Back with his first album since his smash debut,This is Babylon, Y-Love is set to release his hotly anticipated new EP, See Me, on May 17.
The club-friendly tracks on See Me are influenced as much by rap vet Chuck D as by new artists like Major Lazer and Nicki Minaj. Producer Diwon (mastermind behindShemspeed Records) skillfully blends Middle Eastern beats with clubbed-out hip-hop, giving the EP an entrancing worldly sound ready for the dance floor. Y-Love explores a variety of styles, from dance and world to pop, to express his underlying message of harmony: “Unity builds the world, all divisions destroy the world.”
Lead single "The Takeover," featuring Jamaican dancehall artist Tj Di Hitmaker, explodes with African rhythms and clever wordplay, while "This is Unity" sends the listener on a sonic tour of the Middle East with its Moroccan melodies and Hebrew chorus. The title track features, pulsating rhythm and surreal vocals from upcoming superstar Ido Z. It is followed by "Move On," the pop hit that will have Young Moneyfans wanting more.
Y-Love's first full-length album, This is Babylon, gained worldwide praise and propelled him to appearances from BBC World TV to Late Night with Conan O'Brien. The world’s first black Jewish MC, Y-Love has featured his compelling life story has been featured in hundreds of publications, including USA Today, XXL Magazine andItaly's La Republica.
Dubbed by The Jerusalem Post as a “crossover success,” Y-Love appeals to the mainstream through positive and constructive energy in his signature multi-lingual style -- "making hip-hop kosher," as XXL reported. With the release of See Me, Y-Love delivers a soundtrack fit for a new global revolution.
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